Evaluating Brand Relationship Quality through Social Media Interaction
نویسندگان
چکیده
منابع مشابه
Brand Value in Social Interaction
This paper explores the consumer value of publicly associating oneself with a brand image. The economic value of such association to the consumer of a brand is coming from its affect on the information exchange between consumers engaged in a search for partnerships with each other. It turns out that the brand use can be valuable to consumers for communication even when they do not have the prop...
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As new products are generally difficult to be accepted by consumers, and the cost of initial market introduction is high, enterprises often choose to do market extension of an existing brand. Simultaneously, a successful brand extension can enhance the reputation of the original brand, and expand the brand value. But how can enterprise take a good brand extension? Through establishment of a dyn...
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ژورنال
عنوان ژورنال: Journal of History and Social Sciences
سال: 2018
ISSN: 2221-6804,2305-0187
DOI: 10.46422/jhss.v9i2.81